Marketing Assistant - Halifax Shopping Centre

Title: Marketing Assistant Location: Halifax Shopping Centre - Halifax, NS Reporting To: Marketing Director Position Description: Assist the Marketing Director, as required, on planning and execution of all advertising, sales promotion and special events. Participate in the development of the strategic marketing plan. Assist in developing correspondence, maintaining a record and filing system, and other administrative tasks. Tasks & Responsibilities: Administration • Provide administrative support to Marketing Director (MD) including filing system; maintain current records of all advertising materials and other administrative tasks as assigned • Request quotes from outside vendors and coordinate related projects • Responsible for the administration coordination and growth of gift cards sales, orders and training of staff and tenants • Assist MD in maintenance of vendor A/P records, processing invoices and monthly budget reconciliation and expenses Research • Administer various data reporting systems. • Prepare reports on a weekly, monthly and as needed basis. • Assist in interpreting, analysing and making decisions under the direction of the MD Communications • Ensure appropriate communications between the customer service supervisor and staff, and other departments as well as with the administrative staff keeping all employees advised of upcoming activities, new specialty tenants, and events • Ensure that the customer service staff is aware of any changes affecting their work and updated information is provided to customer service • Ensure appropriate information is directed to the Marketing Director Contest Program • Develop and execute contest strategies to grow customer loyalty and brand engagement • Assist with sourcing prizes that support brand and strategy • Contest management and execution Special Events • Assist in the development and execution of all centre events (retailer and shopping centre) • Help identify and implement opportunities that support the Halifax Shopping Centre brand • Handle requests, and coordinate all event details with internal departments and external contacts Web Content • Maintain and coordinate all website content to ensure site has the most current information; check daily. • Test all links and videos to ensure all work at all times. • Ensure all information on the website supports and represents the Halifax Shopping Centre brand. • Work with all departments to ensure their needs are met i.e. leasing, operations, customer service, marketing, etc. • Ensure store information is always current and ensure tenants are aware of what they can use the web for i.e. job postings, store information • Ensure style content is kept current. Integrate content into various other social media pages • Develop blog and other content for website Social & Mobile Marketing • Work with agency and MD to develop strategic plan for content and execution of all social media marketing tactics • Maintain, monitor and coordinate Halifax Shopping Centre's Facebook, Twitter & Instagram accounts • Create interactive opportunities with Halifax Shopping Centre tenants and customers integrating web, mobile and social media marketing tactics • Manage and respond to inquiries received via social media maintaining a positive customer experience • Ensure social media marketing tools integrate with all other traditional advertising tactics, monitor and execute social media advertising campaigns • Assist with awareness & advertising of text concierge tool Kipsu and respond to customer inquiries • Build online engagement by creating regular custom content across all social media platforms Reports • Develop & provide monthly reports to document all relevant metrics for all web & social media marketing activities i.e. unique visits, page views, email open rate, fans, followers, etc. • Provide an analysis of results with recommendations. • Assist MD with monthly reporting and tracking Newsletter • Provide editorial for the tenant and company newsletter with assistance from MD. • Assist MD with layout and distribution of tenant newsletter Email Campaign & Database • Work with MD to develop and execute a strategic plan for e-communications • Coordinate content and deployment of all emails to shopper database each month. • Work with MD to develop a strategy to grow e-communications database for email and social marketing. • Ensure database is kept current. Maintain & monitor database monthly. In-Mall Signage • Coordinate production and installation of all signage for the shopping centre with the MD. Miscellaneous • Attend daily MD status meetings. • Liaise with tenants. • Work with Ad Agency, PR Agency, and other internal departments in the creation of all initiatives. • Seek new opportunities to integrate the website and social marketing tactics for the promotion of Halifax Shopping Centre. • Assist Marketing Director, as required, on special projects as assigned by the MD. • Develop new and innovative solutions and methods to achieve annual strategic goals Qualifications: • Post-secondary education. • Prior experience in a marketing, advertising, and/or customer service environment (minimum of 3 years preferred). • A high level of creativity and energy. • Experience in organizing and executing special events/promotions. • Flexible schedule, ability to work weekends or evening when required for special event purposes • Strong writing skills. • Interest in retail and fashion industry. • Ability to work independently and in a "Team" environment. • Strong computer literacy: knowledge of Microsoft applications (Word, Excel, PowerPoint, Publisher) • Experience and knowledge of Photoshop and/or Adobe Illustrator required • Background in retail e-marketing. Proven working knowledge of social media platforms, blogs, SMS and the associated etiquette. • Basic Bookkeeping and record keeping skills. • Self-motivated, innovative and able to deal within a challenging environment. • Excellent interpersonal, communication skills (written and oral) and time management. • Must provide a clear criminal background check. If you, or anyone that you know, are interested in applying for this position, please forward your cover letter and resume, no later than Feb. 6, 2019 to: Stephanie Carver Director, Marketing Cushman and Wakefield Asset Services Inc. Halifax Shopping Centre 7001 Mumford Rd. Halifax Place, Suite 203 E: P: 902.454.8666

Kilah RolleMarketing